If you want to drive traffic to your website, PPC can help. PPC, which stands for Pay Per Click, is a highly effective marketing tool which can increase the number of people clicking through to your website, which can naturally increase your search engine rankings.

Once your website is more visible, you should also see a natural spike in your revenue – as more people can find your site, they’ll be more likely to spend money with your company and become regular customers.

What does PPC do?

PPC effectively targets customers who search for specific words and phrases on search engines. It makes the ideal addition to a marketing campaign, as it can complement a natural SEO campaign perfectly.

With PPC, an ad for your website can appear in a search engine’s paid advertisement space whenever a keyword we have bid on for you is searched for. This can be incredibly difficult to figure out if you aren’t an expert in this area though, which is where we can help.

We can bid on a range of keywords to ensure your website appears in the top spot as many times as possible, which will ensure it sees the most clicks from potential customers. 

Keywords and ad positions

The ad position that you achieve through PPC is incredibly important, as this will determine the success of your campaign. Appearing in position one would see your website on the first page, as well as being the first one in the list. In order to achieve this position, your site would need to be the highest bidder on a specific keyword. This is taken into account with Google’s Ad Rank formula, which is used for all paid search listings on Google.

As well as the amount of money spent on a keyword, the relevant of the keyword to the search is also important, which is why targeting specific keywords is so important. This is something we can handle for you so that you don’t have to worry about a thing. By targeting incredibly specific keywords, we’ll ensure your adverts will appear in Google’s paid search areas for people who are genuinely interested in your products or services, and this will make them much more likely to convert once they’re on your website.

What are the benefits of a PPC campaign?

With a PPC campaign from Online Intelligence, we’ll be able to increase the number of people visiting your website on a monthly basis by a great amount, and you’ll see this happening at an incredibly fast pace. Your adverts will begin to appear in searches after just a few days of setting up and calibrating your campaign, so we can ensure everything is in order in no time at all. This will give your website and company an increased level of visibility online, which will impact your traffic immediately.

If your company is online-only, it’s easy to see why this would be incredibly advantageous. Even for businesses which have a bricks-and-mortar base as well will see how this could help their profits though, as increasing online sales is always a positive thing.

Another great thing about PPC is that it’s very easy to keep track of how much money you’ve spent on your campaigns, so you won’t need to worry about breaking the bank. We can suggest the ideal budget for your campaign and we can guarantee that we’ll never go over this amount. This will allow you to keep your finances in check, and will also show you precisely how much a PPC campaign could do for you.

What kind of PPC marketing does Online Intelligence offer?

We’re able to provide a wide range of PPC marketing types, including Google AdWords adverts, which appear at the side and above search engine results on Google. These adverts relate to specific searches that have been conducted and have the benefit of being directly related to what the user is interested in. These adverts are also text-based.

We can, however, also offer display advertising, which is similar to text-based PPC advertising but which features banner images or other visual adverts. This can be an incredibly effective way of marketing your products and services.

In addition to this, we’re also happy to provide remarketing services, which shows an advert or banner to a customer who has previously visited your website without completing a transaction. This is a fantastic way to bring customers back to your website, as well as consistently advertising to them over an average 90 day period, after which the remarketing cookie that is set up by Google will expire.

PPC is an incredibly effective marketing method and can complement a wide range of marketing strategies. If you’d like to learn more about Online Intelligence’s PPC experience and find out how we could help your website, get in touch now.

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