Marketing Automation

Marketing automation is one of the many buzzwords you may have heard before in the process of setting up and managing your online business. Whether or not you’re an expert when it comes to running a company in the online world, marketing automation can be something that can be a little bit difficult to grasp, which is why it really does pay dividends to invest in a company such as Online Intelligence, where we have the experience and the know-how to carry out an effective marketing automation campaign.

We understand how marketing automation needs to be applied to your company, so we can get the results you so very much want. There are many different ways in which marketing automation can work, and finding the ideal one for your company can be tricky if you aren’t sure of what you’re doing. At Online Intelligence though, we can handle everything for you, so you won’t need to worry about a thing. It’s never too late to invest in marketing automation either, so even if it isn’t something you’ve actively paid attention to in the past, it could still help you to get your website where it needs to be.

What is marketing automation?

In essence, marketing automation allows you to create marketing messages that are precisely targeted to the correct groups of people, and which are dispatched at the ideal times, as well as coupled with the perfect content for your target group. This is carried out in line with your specific customer group, and follows their actions and behaviours to ensure your marketing messages are well received and that they create the actions you so desire.

Why is marketing automation useful for online companies?

When it comes to lead generation and management, it’s important that you follow the buying process of each and every one of your potential customers, and the processes of your existing customers as well. This ensures that your customers are where you want them to be – ready and willing to make a purchase and convert through your website.

However, with the sheer number of connections and customers any one company has, responding to each and every one of them manually can be incredibly time consuming. It’s vital that you keep up to date with how they’re performing, and whether or not you’ve lose the interest of anyone, but you simply can’t be expected to do this all by yourself.

Why marketing automation is so important for online businesses is really in the name – it creates an automatic system for your business, so you can automatically keep track of your marketing messages to ensure the correct ones are being sent to your customers depending on where they are in their customer journey.

Where content comes in

As with many aspects of digital marketing, content is vital for marketing automation. You can’t send the same email to a loyal customer who’s been with you for years, and who always chooses you ahead of your competitors, as you would to someone who’s only just signed up to your email newsletter and is feeling very hesitant about actually using your services.

We’re able to create content for your marketing automation campaign that goes to the heart of what your customers really want, so they begin converting as soon as possible in order to increase your revenue year on year. We have the tools at our disposal to do just this, and we’ll be able to do all the heavy lifting so that you don’t have to.

Where data comes in

Of course, we can’t create this content without the right data, which is where our handy and efficient data collection and collation experience comes in. We’re experts when it comes to collecting precise data, and we’re able to cleanse and standardise our data in order to get the most use from it.

With this data, we’ll be able to ensure our marketing messages are being sent to the right people at the right times, so there won’t be any errant messages sent to incorrect email addresses, or issues with sending conflicting messages.

Why you should invest in marketing automation

At the end of the day, what it really comes down to is how precise you want your marketing to be. If you want to be able to target individual customers to get them to carry out an action on your website, whether this be purchasing one of your products, investing in one of your services or singing up to your newsletter, marketing automation can ensure the right people are contacted. This will in turn increase the success rate of your marketing messages, so you’ll be able to spend more time on the things that interest you, such as creating new products and strengthening your company.

Contact us today to find out more about our experience in marketing automation.

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