Content Writing

At Online Intelligence, we understand what makes a good website, and we want to help you to make your online business succeed. One of the most integral parts to an effective digital marketing campaign is high-quality content creation, and this is something that we excel in. We’re able to produce content for your website that perfectly suits your brand image, as well as content which is ideally geared towards your customer base and audience, in order to ensure the right people are being targeting.

The content that we can produce for you can take many forms, from onsite content to blogs and everything in-between, and we’ll always make sure to keep you well versed in how your new content affects your website’s success.

Why is good content essential for online businesses?

The way search engines work relies heavily on a website having good, well-written content. This is because these search engines use ‘spiders’, which are actually digital tracking tools, in order to cache your website. When doing this, there ‘spiders’ will take into account a number of factors, including the level and quality of your content.

Websites with a higher volume of content, and content which is relevant to the website’s purpose, is seen as authoritative. Not only this, but it’s also important that a website’s content utilise the correct keywords, and that these keywords not be used too heavily so as to over-optimise the content. This can be just as damaging as using no keywords whatsoever. With the right amount though, potential customers will be able to find your website without any difficultly whatsoever.

The content that we write for you is guaranteed to use the correct keyword ratio, to be well-written, and to be relevant to your company’s sector and your business’ core strategy. This will ensure it reaches your customers properly and that it steers them in the direction of utilising your products or services.

This type of content creation is essential for a successful search engine optimisation (SEO) strategy, which we’re able to create for you, as well as implementing, monitoring and reporting on it. Excellent content is one of the main elements of a campaign such as this; without content a website can never be successful.

Content and link building

Links are another essential part of an SEO strategy, as the more inbound links (links that come from other websites) that a site has, the more authoritative it is seen as by search engines. This can have a direct effect on the site’s page rank, which can mean it ends up appearing higher on search engine results pages (SERPs). This is always a positive outcome, and one which we strive to reach for all of our clients.

When it comes to putting content and link building together though, we’re incredibly skilled. We can build links for websites in many different ways, including using our well-written and informative content to create links that lead back to your website, in order to build authority with search engines.

This kind of link building is one of the most effective, and we can handle all of this for you. Another way we can build links for your site through content creation is by creating inspiring and interesting pieces of content for your website which are naturally linked back to by other websites, as they see it as authoritative and useful.

Content and social media

Social media is an integral part of everyone’s life nowadays, with more and more people using it on a daily basis. From Facebook to Twitter, Instagram to Pinterest, there are many, many social networking websites that a huge number of your audience uses each and every day. By creating content that goes to the heart of what these potential customers are interested in, and which relates to your company’s products and services, this content can be shared through your social media networks.

This content can then be liked, favourited, shared and commented on, which will increase your company’s online profile and presence through creating conversations, and it will also add to your website’s strength. While links gained through traditional link building methods are often seen as stronger, search engines are starting to pay more attention to social shares and signals, too.

There’s an old saying in the online world that ‘content is king’. While a lot has changed in the way that websites are built, managed and run in recent years, this saying is still very much true. With content now playing an even bigger role in website management, and with high-quality content especially sought-after, Online Intelligence can give you the help you need.

Get in touch with us today to find out more about how we can help you to create the content you need.

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