Content Marketing

It’s been said many times before that content is king, and in the world of content marketing this is very much the truth. Content marketing can help any business to cultivate and attract new customers, while also retaining existing customers and encourage them to further invest in your company by purchasing your products or services.

The crux of content marketing is, of course, content, and this can come in many different shapes and sizes. The main aim of content marketing is to create content that goes to the heart of your target audience, so that they’re able to actually get something out of the content you produce. It shouldn’t be ‘salesy’ – even though this is what you want to encourage through your marketing; you want to push customers in to purchasing products from your website.

Content marketing should always provide some kind of interest or insight for your customers. The last thing you ever want to do when working on content marketing is to create content that’s very obviously marketing material. Customers need to feel as though something has been created just for them, and that they’ve gained something through said content. This, above all else, will be what makes them eager to spend their money with your company.

How does content marketing work?

As mentioned, it’s vital that your content marketing doesn’t put the onus on sales tactics. Instead, it needs to be informative and interesting, and it has to engage your customers in a way that makes them interact with it. By doing this, you’ll be cultivating their interest in your brand, which will ultimately lead to brand loyalty.

Imagine that you develop a strong content marketing strategy that consists of you publishing numerous pieces of insightful and interesting content month on month. You gain a following online through your content marketing efforts, with more and more people becoming interested in what you have to say. People will begin to recognise your company’s name, and through this will begin to think of your business whenever they need to invest in the products or services which you provide.

This is how content marketing works – it’s the trojan horse of marketing, and it really does work.

How Online Intelligence can help

At Online Intelligence, we’re content marketing experts and we can help you to cultivate an audience that is willing to listen to what you have to say. We’re incredibly experienced when it comes to creating content marketing materials that your customers will want to read and be part of, and this will increase the number of people willing to purchase your products.

In a nutshell, we can help you.

The important of targeting content marketing

A lot of companies out there claim they can create amazing content marketing that will instantly get your customers to convert, but at Online Intelligence we have the know-how to actually make this happen. This is because we understand that in order to get the most out of content marketing, it needs to be targeted.

Targeted content marketing does exactly what it says on the tin – it send your content marketing messages to the right people at the right times, to ensure they’re received in the best possible ways. From creating a report and only sending it to those within a specific industry and within specific job roles, to writing a blog that’s featured on a website with a very specific audience type, targeted content marketing can give you the results you need.

How content marketing goes hand in hand with social media

Social media and content go together perfectly; as social media can help to amplify the work you’re doing through content marketing.

By creating an amazing piece of content marketing material and then using your social media platforms to share it, you can reach a whole new audience that you otherwise would have missed out on. Not only this, but you can monitor how successful your content marketing is through social media, so you can see how many people like, share, follow, favourite or discuss your content marketing.

This, coupled with in-depth website analytics to find out how many people visit and link back to your content marketing can give you a clear picture of how successful your efforts have been, so you can begin to figure out what works and what doesn’t.

Being receptive to what your audience wants to read about within your industry is key, as you’ll be able to tap into what makes them tick in this way. By providing content marketing materials that they’ll automatically want to read, you’ve already won half the battle.

If you don’t think content marketing is something you can handle on your own, feel free to get in touch with us at Online Intelligence today. We’ll be able to talk you through how we do content marketing, so you can see if it’s something you’d be interested in.

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